Boiler Room Sessions -
This Season's Answer to the Jump-suit.
M.C.Overalls is a range of daily staples.
A workwear brand dating back to 1908, M.C.Overalls was re-established
2017 - reviving its original ethos of making a uniform for contemporary
We worked hard.
We caught up with James Scroggs, M.C. Overall’s chairman to talk about the brand as a uniform for contemporary workers. On the day of our interview, James was in the brand new Newburgh Street shop with his colleague Bryan. The duo were preparing for an upcoming in-store event, still decorating and changing all the wall fixtures. This flexible shop floor and their laid back attitude reflect the brand as a whole, chilled, easy and not stuck in their ways. The focus they say, should be the product, and it’s a product that is perfect for our times. Displayed on the racks around the space are high quality, affordable overalls, coming in everything from navy to pink.
If you haven’t heard of M.C.Overalls, the brand’s history is this: it was set up back in 1908 making literal clothes for Britain’s workers. James, whose background is in music, discovered the name and history, and decided to revive the label. But if you are expecting a stuffy ‘heritage’ brand think again. The only sign of the brand’s history is a little ‘est since 1908’ sign above the door that he said they went back and forth about even putting up there. The focus for the brand now is the present and the future, the only remnants of the past being high quality clothes (rather than the recent industry obsession with fast fashion).
For James, re-establishing the brand was a bit like working in the music industry, and he brought his skills with him. “Building M.C.Overalls has been a bit like incubating an artist but this time I’m working within the retail product arena instead. The same things matter though: what’s your USP in the market? Also you’re not going to have a hit on day one, you need to put in 10,000 hours, and you have to deeply love this stuff,” says James. Starting with the name, an old journal from the original founders, and the brand ethos “we worked hard” James went about re-creating the brand with clothes that work hard.
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